Notes from inside a low-voltage company
Nine years of expensive lessons
from a low-voltage company,
written down as they happened.
I spent five years as a product manager at Alarm.com watching the analytics tell me dealers weren't using the features we built for them. So I left and became a dealer to find out why. Most of what I learned since then, I learned by getting it wrong first.
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01 What actually happens on day 31 with your Ring doorbell Your clips didn't glitch and your camera isn't broken. The trial ended, and most people never knew there was one. gear 02 We undercut the market to win, and five years later we're still paying for it Cutting price was the fastest way to get customers and the most expensive decision I've made. positioning